Creative iMedia
R094 – Visual identity and digital graphics – Planning and sourcing assets
There are various ways you can plan a digital product. You need to make sure that you do this well – there are six easier marks here!
Ways to plan – a single slide
There are two classic ways of generating ideas:
And two ways of planning the actual product:
Sourcing assets
It helps if the assets you use are high quality. Ideally they will be copyright free as well.
I strongly recommend using the copyright free image resources collection as a way of getting good quality images to use. But don't forget, you can also produce your own images.
Using an assets table
Your assets – including any that you produce yourself – need to be recorded in an assets table. This includes your visual identity.
If you're clever, you can use the assets table to get marks in lots of different areas of the markgrid.
In particular, I recommend using the Use column to record the editing you did on the image. This really helps get marks for the second row of the task 2 markgrid – the six marks for preparing assets.
How to complete an assets table an example for R094
You want to include things like resizing, cropping, remove backgrounds, and converting to 300ppi. All of this should be done before you use the asset. It's fine to tweak the size of the asset in the final version, but resizing it loads is just missing an opportunity to get those six marks.
You should also include screenshots of how you prepared assets. I'd do these in a separate document, but the assets table is an excellent summary of how each assets was prepped. It makes it much easier to give you the marks.