Creative iMedia
R093 – The Media Industry
Block 2 – Factors influencing product design
2.4 – Research methods and sources
You need to know about sets of research methods that might be used. These are quite tricky to remember.
Key learning to complete:
Primary and Secondary research methods
Before a product is designed, research if often done to get an idea about other products that exist and what audiences want.
Why do research? – intro slide
There are two types of research:
- primary research
- secondary research
For each method, you need to know what it involves, the advantages and disadavntages of it, and why it would be used.
There's a summary of the differences between primary and secondary research methods as well:
Types of information
Research methods produce information. That information falls in to one of two types:
- qualitative information – words, opinions and views
- quantitative information – numbers
It's important to know the difference between these.